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Can audiovisual presentations be used to provide health education at primary health care facilities in South Africa?

CERSA, Medical Research Council, PO Box 19070, Tygerberg 7505, Republic of South Africa Department of Community Health, University of Cape Town E-mail slouw{at}eagle.mrc.ac.za

George Ellison

Institute of Urban Primary Health Care at Alexandra Health Centre and University Clinic

Sally Guttmacher

Department of Health Studies, New York University

Nikki Reisch

Institute of Urban Primary Health Care at Alexandra Health Centre and University Clinic

Susan Goldstein

Soul City

This study assessed the feasibility and potential effectiveness of using audiovisual presentations in the waiting rooms of busy South African primary health care clinics, to educate patients about STD prevention and treatment. A 24-minute episode of South Africa's popular soap opera, Soul City was played continuously during three consecutive days in the clinic waiting areas. The storyline of the episode chosen was intended to convey key health messages regarding the prevention and treatment of STDs. The research was conducted at four primary health care clinics serving large, poor peri-urban townships in South Africa. Observations of patient behaviour were made, and a random selection of patients were interviewed on exit. A focus-group discussion was held with all of the clinic staff at each clinic site, to assess staff atti tudes towards the use of such audiovisual presentations as part of their future routine duties. The mean proportion of patients who were observed watching the video at any one time varied from 34 to 64 per cent at all four clinics. Based on exit inter views, the presentation was seen by 88.2 per cent of patients attending all four clinics, and its STD content was recognised by 91.5 per cent of those who had seen it. Over 90 per cent of patients found the presentation helpful and interesting. Clinic staff described the use of video-mediated education as a solution to the problem of inad equate health education, and there was unanimous support for it. In future, it will be important to evaluate whether such audiovisual presentations can be effective in improving patients' knowledge and attitudes, and changing their behaviour, without compromising important interactions between clinicians and patients.

Key Words: audiovisual • media • STDs • primary health care facilities • patient education • South Africa

Health Education Journal, Vol. 58, No. 2, 146-156 (1999)
DOI: 10.1177/001789699905800206


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